RENO Lighting Appoints Denise Rumsey as Vice President of Business Development

DENISE'S DIVERSE BACKGROUND SPANNING ACROSS PERFORMANCE ANALYSIS, SALES MANAGEMENT, LIGHTING INDUSTRY EXPERTISE, AND SUSTAINABILITY MAKE HER THE IDEAL LEADER TO GUIDE OUR BUSINESS DEVELOPMENT INITIATIVES.

Richmond Hill, ON – November 18, 2024 – RENO Lighting, a leading provider of energy-efficient and sustainable lighting solutions, is excited to announce the appointment of Denise Rumsey as its new Vice President of Business Development. Denise brings over 25 years of diverse experience in business development, sales strategy, and team leadership to the role, and will play a key role in driving RENO Lighting’s continued growth and national expansion.

Denise began her career in education, where she developed a passion for teaching and learning before making a strategic transition into the business world. Her professional journey started with a World Bank-sponsored recycling project in the Caribbean, where she gained invaluable experience in project management and sustainability. This grassroots initiative served as the foundation for Denise’s business career, providing her with a deep understanding of how sustainability and business development intersect.

Denise further developed her business acumen during her roles at Sears and Home Depot. At Sears, as a Performance Analyst, she gained expertise in KPIs, data analysis, and performance tracking, while also learning to optimize employee training through her understanding of learning styles. At Home Depot, as a Sales Manager, she focused on staff development and leadership, creating an environment where associates could grow and thrive. These roles helped Denise sharpen her data-driven decision-making skills and reinforced her commitment to investing in people for long-term business success.

In 2012, Denise transitioned into the lighting industry at Standard Products Inc., where she immersed herself in lighting products, market strategy, and business development. At Eglo Canada, where she served as Director of Business Development, Denise expanded her expertise in decorative lighting, product development, and agent relations, working closely with industry agents and staff to shape product offerings and meet customer needs.

At RENO Lighting, Denise will leverage her extensive experience to lead the company’s business development efforts. As VP of Business Development, she will focus on solidifying national relationships, leading corporate social responsibility initiatives, and enhancing RENO Lighting’s brand presence. Her leadership will help drive the company’s growth, innovation, and commitment to sustainability and employee development.

“We are thrilled to welcome Denise to the RENO Lighting team,” said William Wu, Founder & President at RENO Lighting. “Her diverse background, which spans across performance analysis, sales management, lighting industry expertise, and sustainability, makes her the ideal leader to guide our business development initiatives. We are confident that Denise’s leadership will propel us to new heights.”

About RENO Lighting

Founded in 2014, RENO Lighting has been a leader in providing innovative and sustainable LED lighting solutions across Canada. Committed to excellence and customer satisfaction, RENO Lighting continuously strives to enhance its product offerings and expand its reach. With the recent expansion into the United States, RENO Lighting is set to bring its high-quality lighting solutions to a broader audience, reinforcing its position as a trusted name in the lighting industry.

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